is athat is dedicated to showcasing the sport ofbasketballin theUnited States. The network is financially backed by theNational Basketball Association(NBA), which also uses NBA TV as a way of advertising their out of market packageNBA League Pass, and partner channelTNT.
Started in 1999 as, the channel, which had its studios atNBA EntertainmentinSecaucus, New Jersey, began a multi-year deal with American television companiesCox CommunicationsCablevision, andTime Warneron June 28, 2003, allowing the network to expand to 45 million American homes, and 30 different countries. NBA TV replacedTime WarnerCNN/SIon many cable systems after that network shut down a year earlier.
NBA TV offers basketball news every day, as well as programming showcasing basketball players individual lifestyles, life as a basketball team during an NBA season, famous games of the past, and live games typically four days a week during the NBA season. Live games on NBA TV are subject to local blackout restrictions, since NBA TV does not have exclusive broadcast rights to any of its games. Games carried by NBA TV are always also carried by each teams local rights holder.
The channel also shows international games, typically on Saturday evenings, with special emphasis on theEuroleagueand theMaccabi Tel Avivteam fromIsrael. In April 2005, the channel televised theChinese Basketball Associationfinals for the first time.NBA TV carries at least 90 regular-season games per season, all broadcast in high definition, as well as some first-round playoff games. It also broadcastsWNBAgames nationally (subject to local blackout).
The channels flagship program isNBA Gametime Live, a show in which a host and studio analysts go over the latest news, highlights, and look in at games in progress. The show is live six days a week, not airing on most Thursdays due to NBAs coverage ofThe NBA on TNT. An edited one hour/thirty minute version of the broadcast is repeated throughout the late night/early morning hours.
The studio host and analysts vary every night on NBA Gametime Live.
On October 8, 2007, it was reported thatTurner Sports, a division ofTime Warner, was to take over the channels operations, according toHoopsworld: NBATV: Surprisingly there has been little said about the NBAs decision to sell off NBATV to one of its media partners. Talks had gone on for sometime [sic] as ESPN/ABC and Turner both explored scenarios with the league. Ultimately it seems Turner has won out, and will take over operation of the leagues flagship cable channel, that reaches some 12 million subscribers. The exact changeover date is not clear, but several months ago a Bloomberg report cited sources saying senior level producers were offered contract buyouts in September.
Turner Sports relaunched the channel on October 28, 2008, using analysts carried over fromNBA on TNT.The studio was also upgraded, and the show now airs live from Studio B at Turner Studios inAtlanta, Georgia; Studio B is adjacent to Studio J, home ofInside the NBA.
In 2001,Raptors NBA TVbegin airing inCanada. Although quite similar to NBA TV, there is a larger focus on theToronto Raptorsbasketball team, due toCanadian contentrequirements and restrictions on foreign ownership (the channel is owned by Raptors parent companyMaple Leaf Sports & Entertainment, not the league).
As of 2010, NBA TV coverage can be seen in 40 countries via the following partners:
NBA TV HDis asimulcast of NBA TV. All studio programs and original shows are shot in HD, and all live games and recent game rebroadcasts are shown in HD. For programs not available in HD (such as older game footage), uniquestylized pillarboxesare used, the NBA logo with NBA TV under it, or alternately, just NBA TV sideways. Both are in black and gray
On April 16, 2009, it was announced thatDirecTVand the NBA reached a new carriage agreement. NBA TV was moved from the satellite television providers add-on Sports Pack (and premium subscription packageNBA League Pass) to its lower priced base package Choice Xtra on October 1, 2009. DirecTV believes the move will make the channel available to an additional 8 million subscribers.
On June 4, 2009, it was announced that the NBA andComcasthave reached a deal to move the channel from the cable companys add-on Sports Entertainment Package to its basic level Digital Classic package, by the start of the 2009-10 NBA season. Comcast believes an additional 8 million customers will now have access to the channel.
Verizon FiOSadded the channel andNBA League Passfor the first time on September 23, 2009.
The channel also signed new multiyear agreements withTime Warner CableCablevision, andDish Networkon October 22, 2009. They also reached a new deal withCox Cableearlier this year.
With all of the above carriage deals, the NBA believes it will now reach 45 million viewers.
List of current National Basketball Association broadcasters
Brent Barry joins NBA TVs studio analyst crew
Multichannel News April 16, 2009 NBA TV Scores Multiyear Distribution Deal With DirecTV – Pact Gives Network Berth On DBS Leaders Choice Xtra Package
Multichannel News June 4, 2009 NBA TV Jumps To Broader Comcast Carriage – Pro Hoops Network Moves From Sports Tier To MSOs Digital Classic
TVWeek.com September 23, 2009 NBA Digital Signs Deal with FiOS for NBA TV and NBA League Pass
Broadcasting and Cable October 22, 2009 NBA TV Secures New Agreements with TWC, Cablevision and Dish – League-owned network to reach 45 million homes this season
This page was last changed on 20 January 2018, at 04:44.